Wine Australia Tasting Blind Club

Yesterday, I went to Wine Australia’s UK Tasting Blind Club and #HumbleBrag I was one of the top five blind tasters of the day and won a tasty prize.

For those of you not familiar, Wine Australia’s Tasting Blind Club is a free pour blind tasting which showcases the best of Australia Wine from a host of diverse regions.

The wines are divided into flights themed by region or variety and tasted blind with a quiz sheet in hand.

The Tasting Blind Club is a great way to test your blind tasting skills, catch up with some friends in the trade and if you are lucky enough like I was, win a prize. Each session they award bottle to the top five tasers of the day.

Whilst Australia changed the wine world with its approach to brands and varietal labelling it is now shouting louder about regional wines that have a clear sense of place. Wines that have become benchmark standards, there is nothing else in the world quite like for example, a Hunter Valley Semillon, Coonawarra Cabernet or Clare Valley Riesling.

The Wine Australia is promoting the regionality and diversity of Australian wine, and shining a light on the 65 different wine regions, from iconic producers to the next generation of talent and now classic as well as off the beaten track regions.

Each tasting includes a so called ‘interloper’ in the line-up sand you are challenged to literally sniff if out.

Kudos to Wine Australia for continuing to organise and host this great initiative, I’ve been enjoying them for a good few years now.

It is particularly helpful for wine students preparing for the WSET Diploma, MW or equivalent exams and is open to anyone in the trade.

Click here for more details on upcoming dates and how to sign up.

Share

Leave a Reply

More to explore

Our Approach

Our Approach Deep Dive into Your Brand, Multi-Stage Collaboration, Connect You With Drinks Industry We don’t take a cookie cutter approach to

Read More »

What We Do

What we do best Consumer lifestyle PR, Event and sponsorship amplification, Influencer engagement, Trade and specialist PR, Crisis communications, Internal communications, International

Read More »

Who We Are

Who We Are Spirits Specialists, US and UK Based, Successful BB COMMS is a spirits specialist PR & marketing consultancy in NYC

Read More »