Our founder

BB COMMS founder, Sarah Belizaire-Butler, has over 12 years’ experience at top agencies in London and New York working on an array of drinks brands from start ups to established names looking to scale. Sarah has crafted and implemented integrated marketing plans that have helped build entire drink categories, never mind brands.

Sarah was instrumental in moving Japanese whisky from a trade secret to one of the most coveted luxury spirits in the industry with Suntory Japanese whisky and helping to premiumise tequila in Europe with Patrón tequila through truly integrated campaigns that delivered clear commercial results.

From creating on trade advocacy programs, amplifying highly regarded global cocktail competitions and activating 30+ events annually in Europe & the Americas, Sarah has built an enviable media and bartender network, including 80+ globally recognised bartenders around the world.