2022 Drinks Trends
p2diwg
January 10, 2022
Another new year beckons. And while 2021 seemed to offer so glimmers of light in the ongoing global battle against Covid-19, the recent rise of
Industry news and views from BB COMMS
World whiskies are rewriting the rules of this storied spirit
p2diwg
November 1, 2021
World whiskies are rewriting the rules of this storied spirit Whisky may be one of the fastest growing spirits categories, but with innovation rife and
If you like Pina Coladas
p2diwg
July 27, 2021
Summer 2021 is here, and with it, a collective wave of gratitude, optimism, deep frustration, and an exceptionally large dollop of wanderlust, seems to be
Savoury Gins
p2diwg
June 22, 2021
From pink to alcohol free, a plethora of fruity flavours, to hyper local ingredients, the popularity of gin is showing now signs of slowing. Though
Brands must offer consumers tangible proof of their eco claims
p2diwg
May 17, 2021
One of the mega-trends of the last few years is, excuse the pun, hotting up. Though there have been a number of moves from drinks
Has the market caught up with shifts caused by Covid?
p2diwg
April 26, 2021
Successive lockdowns, the closure of the on-trade, and the disruption that the Covid-19 pandemic has caused to our everyday lives has changed how consumers are
Functional ingredients
p2diwg
April 14, 2021
With health and wellness under a global spotlight like never before, housebound consumers are seeking out functional elixirs to target everything from sleeplessness to anxiety.
Top drinks trends for 2021
p2diwg
January 18, 2021
It’s fair to say that 2020 was the most unconventional of years. But the swift and profound change in the daily lives of vast swathes
What is the future for the on-trade?
p2diwg
December 15, 2020
A tough time for hospitality just keeps getting tougher. But is there a way businesses could future-proof themselves and ride out the storm? One step
Botanicals: Where next?
p2diwg
December 2, 2020
From botanical beers, to vodkas, wines and now rums, drinks makers currently can’t get enough of botanicals. Educated and enthused by gin, and encouraged by
Hard Seltzers have changed drinking culture in the US. But will they have the same impact in the UK and beyond?
p2diwg
August 28, 2020
Hard Seltzers have achieved the seemingly unthinkable in the US market, firmly establishing themselves in a very short time as not only a consumer and
Charlie Sheen + Tequila = crazy, chaos or commercial success?!?
Sarah Belizaire-Butler
July 5, 2019
This week, a number of celebrity brand appointments have been announced, but the one that has me scratching my head the most is the choice