One of the mega-trends of the last few years is, excuse the pun, hotting up. Though there have been a number of moves from drinks
Industry news and views from BB COMMS
Successive lockdowns, the closure of the on-trade, and the disruption that the Covid-19 pandemic has caused to our everyday lives has changed how consumers are
Hard Seltzers have changed drinking culture in the US. But will they have the same impact in the UK and beyond?
Hard Seltzers have achieved the seemingly unthinkable in the US market, firmly establishing themselves in a very short time as not only a consumer and
This week, a number of celebrity brand appointments have been announced, but the one that has me scratching my head the most is the choice