On September 14, 2024 The House of Angostura will celebrate a historic 200 year anniversary
This historic year will see the House of AngosturaⓇ join an elite group of companies that has successfully maintained its relevance with each new generation of consumers for 200 years by continually innovating and building on its legacy.
Here are some links to a series of broadcast quality footage to support broadcast coverage of this historic milestone.
Included are some quick sizzle videos detailing the secrets of Angostura’s success and key milestones in the company’s history.
There’s also a collection of interviews excerpts with some of Angostura’s longest standing employees, Angostura historian and a sneak peek into the historic archives at Angostura which charts the 200 year history.
To support any broadcast features or interviews there is also a package of b-roll footage of Angostura’s museum, rum and bitters production as well as the stunning vibrant island of Trinidad & Tobago.
All videos are available for media use with RAW footage as well as ready-to-post edits, in multiple resolutions.
For any queries and further interview or filming requests either in studio or in Trinidad & Tobago please contact Sarah Belizaire @ BB GLOBAL COMMS
+447828074930
+16465521118
PRESS RELEASE
The House of AngosturaⓇ kicks off the countdown to its bicentennial celebrations
The House of AngosturaⓇ prepares to celebrate as it counts down to its 200-year anniversary on September 14, 2024.
2024 is an extraordinary year for the House of AngosturaⓇ as new product releases, commemorative limited editions and incredible anniversary parties are planned worldwide as part of its bicentennial celebrations. Trinidad & Tobago is a country known for its ability to throw a good party, as its scenes at carnival can attest. Angostura will carry this legendary, vibrant energy through with its anniversary celebrations internationally. This historic year will see the House of AngosturaⓇ join an elite group of companies that has successfully maintained its relevance with each new generation of consumers for 200 years by continually innovating and building on its legacy.
Every dash of AngosturaⓇ bitters has told a rich story for two centuries. The iconic bitters brand was born in 1824 when it was first formulated as a medicinal tincture in Venezuela by Dr Johann Seigert, surgeon general in Simon Bolivar’s revolutionary army. In the 1870s, Dr Siegert’s three sons moved to Trinidad, where AngosturaⓇ has been made ever since to the exact same recipe as in 1824.
In the 1950s, following the success of bitters, Angostura decided to apply its know-how and passion for blending into crafting a range of beautiful rums. It now boasts one of the most highly awarded rum portfolios in the world. Angostura today is one of Trinidad & Tobago’s crown jewels, and the almost two centuries old history is a testament to the company’s grit, drive and determination.
Over the past 200 years AngosturaⓇ has expanded from bitters and rum into other spirits, as well as low and no alcohol beverages. 183 years after the original aromatic bitters, AngosturaⓇ introduced AngosturaⓇ orange bitters and their latest innovation, AngosturaⓇ cocoa bitters, which was released in 2020 is helping to support the survival of Trinidad & Tobago’s indigenous agricultural gem, Trinitario cocoa, and provide small-scale organic cocoa farmers with a sustainable future.
House of AngosturaⓇ Chief Executive Officer, Laurent Schun comments: “For any company to reach 200 years is an incredible achievement. We’re very proud and really excited going into our bicentennial year. We have so many plans that we’re about to implement, including some exciting new products. 2024 is going to be 365 days of celebrating. As for the next 200 years, the future looks bright for Angostura”.